If you’re a local business looking to rank first online there is a lot more to it then going to some $500 web designer or friend, throwing a few paragraphs together and hoping people find your web site and your offline business.A tiny proportion of web sites have no need to rank first on Google. But for the other 97% of websites out there trying to sell online or market for your offline business, your site absolutely must rank high on Google. AOL research shows a drop off in web traffic of 350% for each position on Google page rank.So how do can you make sure your website gets ranked high in Google??There are literally hundreds of thousands of web site designers out there. Most do make stunningly beautiful and semi-functional web pages. The problem for local businesses is that the most beautiful, functional website in the world is almost completely useless if it does not rank high for Google on the search terms that will sell your products or services.Most companies can readily get to position 1 for their own company name, but unfortunately that’s usually where the search results start and end. A smart thinking proactive SEO Web Design Company will make sure that your web site or web sites feature for not only your brand, but also your predominant products and services you are trying to sell.Even smarter web designers will customize the web design and SEO work so that you rank high for Google on a geo-targeted basis. That way when your customers enter your products and services and in your town, your company will not only come up first, but it will dominate most of the first page of Google.Lots of web designers that work for the big Web Design companies are show ponies of the industry. They create beautiful looking sites that when put up on a projector look fantastic. The ridiculous thing is that most small SEO Web Design Companies out rank the big players by more then 9-1 when it domes to ranking high for Google.Why do most the big Web Design Companies rank poorly? It’s a very simple answer. The big design companies use lots of Flash, graphics and tables to make the layout of their websites look pretty. The problem is Google doesn’t rank pretty sites. Google ranks functional and informative sites with proper SEO construction.So what does Google look for? The first things Google looks at are your domain name, your meta titles, descriptions and data, then the headings and then the keywords embedded in the text. The location of these keywords and the use of keywords as anchor text for links is of paramount importance.Lots of Web Design companies demand $3000 plus for a 4 page web site that is not even Search Engine Optimized. This is complete highway robbery. A great Search Engine Optimized website can be created for less then $800 and for a little over $1000 you can have an entire cluster of web sites and web assets driving highly targeted traffic to your money making site.
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